Marketing
Aptitude/Computer Knowledge
Marketing AND Computer GK for SBI Bank Exam
1 ……… is a set of keywords, symbols,
and a system of rules for constructing statements by which humans can
communicate the
instructions to be executed by a
computer.
(A) A computer program
(B) A programming language
(C) An assemble
(D) Syntax
(E) None of these
2.
A printer is this kind of device
……….
(A) input (B) word processing
(C) processing (D) output
(E) None of these
3.
This can be another-word for
program ……….
(A) software (B) disk
(C) floppy (D) hardware
(E) None of these
4.
The name of the computer’s brain
is ……….
(A) monitor (B) hardware
(C) CPU (D) byte
(E) None of these
5. A(n) ……… is a device that
electronically processes data, converting it to information.
(A) algorithm (B) computer
(C) software (D) program
(E) None of these
6. Which of the following are computers
that can be carried around easily ?
(A) Minicomputers (B) Supercomputers
(C) PCs (D) Laptops
(E) None of these
7. The secret code that restricts entry
to some programs ……….
(A) password (B) passport
(C) entry-code (D) access-code
(E) None of these
8. The basic goal of computer process is
to convert data into ……….
(A) files (B) tables
(C) information (D) graphs
(E) None of these
9. Where is the disk put in a computer ?
(A) In the modem (B) In the hard drive
(C) Into the CPU (D) In the disk drive
(E) None of these
10. A hard copy of a document is ……….
(A) printed on the printer
(B) stored on a floppy
(C) stored on a CD
(D) stored in the hard disk
(E) None of these
11. The name that the user gives to a
document is referred to as ……….
(A) document-name
(B) filename
(C) name-given
(D) document-identity
(E) None of these
12. Restarting a computer that is already on
is referred to as ……….
(A) shut down (B) cold booting
(C) warm booting (D) logging off
(E) None of these
13. E-mail (electronic mail) is ……….
(A) an Internet standard that allows
users to upload and download files
(B) a real-time typed conversation that
takes place on a computer
(C) an online area in which users
conduct written discussions about a particular subject
(D) the transmission of messages and
files via a computer network
(E) None of these
14. The person who writes and tests computer
programs is called a ……….
(A) programmer
(B) computer scientist
(C) software engineer
(D) project developer
(E) None of these
15. The information you put into the
computer is called ……….
(A) facts (B) data
(C) files (D) directory
(E) None of these
16. The output devices make it possible to
……….
(A) view or print data
(B) store data
(C) scan data
(D) input data
(E) None of these
17. A chat is ……….
(A) an Internet standard that allows
users to upload and download files
(B) a typed conversation that takes
place on a computer
(C) an online area in which users
conduct written discussions about a particular subject
(D) the transmission of messages and
files via a computer network
(E) None of these
18. Hardware includes ……….
(A) all devices used to input data into
a computer
(B) sets of instructions that a computer
runs or executes
(C) the computer and all the devices connected
to it that are used to input and output data
(D) all devices involved in processing
information including the central processing unit, memory and storage
(E) None of these
19. The most common method of entering text and
numerical data into a computer system is
through
the use of a ……….
(A) keyboard (B) scanner
(C) printer (D) plotter
(E) None of these
20. Which of the following groups consist of
only input devices ?
(A) Mouse, Keyboard, Monitor
(B) Mouse, Keyboard, Printer
(C) Mouse, Keyboard, Plotter
(D) Mouse, Keyboard, Scanner
(E) None of these
21. Marketing is required in banks due to
……….
(A) globalisation
(B) computerisation
(C) increase in population
(D) government dictates
(E) None of these
22. Marketing is ……….
(A) a day to day function
(B) a one-off affair
(C) a one-man show
(D) a collective process
(E) a means to earn extra income
23.
Qualities needed by a good marketing
staff are ……….
(A) Aggressiveness (B) Pushy
(C) Perseverance (D) Politeness
(E) Only (C) & (D)
24.
Marketing should be resorted ……….
(A) only among rich persons
(B) only among the poor
(C) only in crowded areas
(D) depends on the product
(E) depends on the banks
25.
HNI means ……….
(A) High Income Individual
(B) Honest Marketing Staff
(C) High Networth Individual
(D) Honest Neutral Individual
(E) None of these
26.
Marketing Strategies mean ……….
(A) plan for effective marketing
(B) type of Marketing style
(C) market Demands
(D) All of these
(E) None of these
27.
Market Plan is ……….
(A) an action plan for day-to-day
marketing
(B) effective Selling steps
(C) effective Buying steps
(D) a comprehensive document for
marketing
strateiges
(E) All of these
28. Digital marketing means ……….
(A) selling digital goods
(B) selling calculators
(C) selling through internet
(D) All of these
(E) None of these
29.
Target group means ……….
(A) all employees
(B) short-listed group
(C) all the marketing staff
(D) sales Representatives
(E) group of people likely to buy the
identified
Product
30.
The target group for Home Loans are
……….
(A) individuals (B) salaried persons
(C) businessmen (D) professionals
(E) All of these
31.
Customer Service ……….
(A) is an integral part of marketing
(B) has no role in marketing
(C) is required only by salemen
(D) is not required by salesmen
(E) None of these
32. Public Relations is ……….
(A) part of Customer Service
(B) part of Marketing
(C) part of Image Building
(D) All of these
(E) None of these
33.
Bancassurance means ……….
(A) assuring to repay bank loans
(B) assuring to repay credit card dues
(C) assuring to repay home loan dues
(D) insurance of banks
(E) All of these
34. Relationship Marketing means ……….
(A) selling to relatives
(B) selling by relatives
(C) after sales service
(D) cross-selling
(E) All of these
35. Motivation means ……….
(A) keeping the salemen happy
(B) keeping the staff happy
(C) more enthusiasm
(D) more team-work
(E) All of these
36. Effective communication is ……….
(A) not required if demand exceeds
supply
(B) a sine-qua-non for marketing
(C) good vocabulary
(D) all of these
(E) None of these
37. Customisation means ……….
(A) products for specific customers
(B) good customer service
(C) bad customer service
(D) after-sales service
(E) None of these
38.
Marketing can be attractive if ……….
(A) salesmen are attractive
(B) customers are attractive
(C) more customers are attracted
(D) All of these
(E) None of these
39.
Buyer Resistance means ……….
(A) buyers fighting with the salesmen
(B) reluctant salesmen
(C) indifferent salesmen
(D) hesitant buyers
(E) None of these
40.
Closing the Sale means ……….
(A) close down marketing functions
(B) stop selling
(C) successful completion of a call
(D) All of these
